Beauty care and the way we look is becoming more important to us in our daily lives.
The media portrays perfect models, who seem to have no apparent blemishes, often their photos are touched up, yet women desire to be like them.
Looking after our bodies helps us to feel good about ourselves. Women are particularly keen to look after there skin, hair nails etc, but men are now taking a considerable interest in the way they look.
Plastic surgery seems to be more widely available, with botox, peelings and lasers all contributing to this infatuation of the way we look.